THE SWEET SPOT | ST LOUIS PHOTOGRAPHERS
Roaming Hunger, an agency specializing in the use food trucks, connected with us to photograph their promotional campaign for the NatureSweet brand. The campaign took place in the parking lots of several grocery stores across St. Louis Missouri. The client wanted a St Louis photographer to shoot bright and colorful lifestyle images to showcase the branded food truck, pop up bistro, and amazing food.
This was a challenging shoot given the rather unusual location (a grocery store parking lot in St. Louis), time of day (no golden hour for us!), and the very hot July weather. Another challenge, is the task of getting signed model releases for any recognizable subjects in the photos. One might get a great shot of a person, but without a signed release, the image is useless to the client. As photographers, we don’t always get to our models, location, or time of day to photograph. Having a set of skills to overcome these challenges is what it’s all about!
We think the results turned out great! Read and see more from the shoot on the Roaming Hunger agency website: roaminghunger.com/agency/the-sweet-spot
Photographers, be sure to checkout the equipment used below.
- Nikon D810
- 24-70mm 2.8G
- 24mm 1.4G
- 35mm 1.4G
- 70-200mm 2.8
- 16-35mm f4
- Profoto B1 with Magnum – We avoided using strobes for just about all of the images, due to the distraction they cause in this type of setting. However, we did put a b1 strobe to use lighting the interior of the shipping container.
- 7ft Westcott Diffusion Umbrella – This was an especially helpful tool on this shoot. The umbrella diffuses the harsh overhead sun, allowing us to take gorgeous photographs of the food and tomato products. Finally a good heavy stand, along with sand bags, are critical to using this without a photographers assistant. See behind the scenes image below.
If you would like to see more behind the scenes images, head on over to our Instagram account: @prattkreidich